Signature · Banners and campaigns

Every email isa space.Use it with intent.

Trade fair, webinar, new offer: banners and campaigns are separate templates that a rule adds to outgoing email together with the signature. Period and audience live in the rule, clicks are measured, with no tracking pixel. All of this happens server-side in the mail flow, so it works on every device.

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Banner and campaign by rule

No tracking pixel

Why promotion in signatures often goes wrong

Four patterns from everyday work.

Everyone builds their own banner

When staff paste graphics into their signatures themselves, the spring trade fair is still below emails in autumn, in the wrong size and with a dead link.

Everyone gets the same thing

A message meant for existing customers also reaches applicants, authorities and suppliers. Without an audience, a campaign becomes noise.

The numbers are wrong

Link scanners in mailboxes open links automatically. If those requests count as clicks, a campaign looks more successful than it is.

Tracking pixels meet resistance

Invisible images that report when an email is opened are unpopular with recipients and data protection officers. Many mail programs do not load external images in the first place.

Maintained centrally, targeted, measured honestly

Three principles.

Separate templates for banner and campaign

Banner and campaign are template types of their own, next to signature and legal notice. Marketing maintains them in the drag-and-drop editor without anyone touching the signature.

Period and audience in the rule

The rule decides who gets what and when: sender and recipient as an address or group, internal or external, valid from and to. When the period ends, the campaign ends.

Server-side in the mail flow

Conbool adds banners and campaigns when the email passes through the mail flow, so also from a smartphone. The Outlook add-in alone only provides signatures, no banners or campaigns.

How it works

Six steps from template to results.

1. Design the template

Create a banner or campaign in the drag-and-drop editor, with building blocks and the brand kit. Before saving, Conbool checks alt text, contrast and image size.

2. Decide how to measure

Links get UTM parameters for your web analytics or run through built-in click counting, a signed redirect.

3. Create a rule

Audience by sender and recipient, as everyone, an address or a group, also negated, plus direction, internal or external, priority, period and exceptions, for example by subject.

4. Position and follow-up messages

The rule sets the position: above, below the latest reply or at the very bottom. For replies and forwards, use the layout of the first message, a shorter layout of its own, or nothing.

5. Sending through the mail flow

Outgoing email receives banner and campaign server-side, on every device. S/MIME- and PGP-signed messages stay unchanged.

6. Results

Clicks, machine requests, trend, results per block and the most frequent destinations. Machine requests are listed separately and do not inflate the click count.

Campaign resultsExample

ClicksTrend, per block, top destinationsCounted
Machine requestsLink scanners and security servicesSeparate
OpensNo tracking pixel in the emailNot recorded

Conbool does not measure conversions. If you need them, evaluate the UTM parameters in your own web analytics.

Privacy

We count the click, not the open.

Conbool sets no tracking pixel and measures no open rates. What is recorded is someone clicking a link. Requests from scanners are shown separately.

No tracking pixel, no open rates

Click counting through a signed redirect or UTM parameters

Machine requests shown separately

Period and audience per rule

Mail flow or add-in only

Banners and campaigns are added by the server. What works with the Outlook add-in alone and what does not.

	Through the mail flow	Outlook add-in only
Signature from templates	yes	yes
Banners	yes	no
Campaigns with period and audience	yes, per rule	no
Click counting and results	yes	no
Email from a smartphone	yes, server-side	only in Outlook for Windows, new Outlook and Outlook on the web

The Outlook add-in only adds signatures. Banners, campaigns and surveys are created exclusively server-side in the mail flow.

Frequently asked questions

Does Conbool use a tracking pixel?

No. There is no tracking pixel and there are no open rates. Clicks are measured, either in your web analytics through UTM parameters or in Conbool through a signed redirect.

What are machine requests?

Many mailboxes and security services open links automatically before a person reads the email. Conbool lists such requests separately so the click count does not rise artificially.

How do I control who gets a campaign and for how long?

Through the rule. It sets sender and recipient as everyone, individual addresses or groups, also negated, plus direction, internal or external, priority and a period from and to. The period belongs to the rule, not to the template.

Do banners and campaigns work with the Outlook add-in?

Not with the add-in alone. The add-in only adds signatures while composing. Conbool inserts banners and campaigns server-side when outgoing email passes through the mail flow.

Is there also a banner for incoming email?

Yes. The “External sender” banner marks incoming email from outside the organisation, also through the mail flow.

What do the results show?

Clicks, machine requests, the trend over time, results per block and the most frequent destinations. Conbool does not measure open rates or conversions.

Roll out your next campaign centrally

We show template, rule and results in a demo.